Our Company
ViettradeCompass is a boutique trade promotion and business development consulting company based in Vietnam. We help international companies enter and expand in Vietnam and other Southeast Asian markets by identifying, assessing and matching them with the right local business partners, including distributors, buyers, suppliers, manufacturers and other strategic partners.
Our mission is to be the best, not the biggest — a trusted, full-service partner in international trade promotion and business development. We are committed to providing practical, market-driven support that helps our global business partners build competitive advantages, achieve sustainable growth and develop long-term business relationships in Vietnam and Southeast Asia.
Our services combine market intelligence, competitive analysis, strategic consulting and hands-on business development support. We help clients understand markets and industries, identify and assess business opportunities, evaluate potential partners, develop market-entry strategies and mitigate commercial risks.
Rather than providing only research or recommendations, we focus on practical execution and on-the-ground support. Our role is to bridge international companies with the right local resources and help turn market opportunities into tangible business outcomes.
ViettradeCompass is also a registered expert of Switzerland Global Enterprise (S-GE), a leading Swiss organization for international trade and investment promotion, providing business consulting and market research services.
Link: Expert Directory.
Our approach is simple: practical market knowledge, the right local connections, and hands-on support — helping international businesses navigate Southeast Asia with greater confidence.
Our Executive
Tu Chung (Mr.)
Director & founder of ViettradeCompass
Tu Chung is the Director and Founder of ViettradeCompass, he brings more than 20 years of international business development experience, including over 12 years with the Australian Trade Commission (Austrade) as a Senior Business Development Manager, supporting Australian companies in entering and developing business in the Vietnam market.
His experience covers market research, partner identification and assessment, business matching, market entry and business consulting across a broad range of industries, including education, healthcare, agriculture, manufacturing, logistics, environment and renewable energy.
During his career with Austrade, Tu Chung managed and supported a range of high-level trade missions, business delegations and market-entry programs. Selected projects include the Textile Seminar (2005), Victoria State Trade Mission (2007), Water Mission (2009), Urban Development Mission (2011), Queensland Delegation (2013), U.S. Agricultural Business Delegation (2019) and numerous sector-specific market visits and business programs.
With extensive on-the-ground experience and a strong understanding of the Vietnamese business environment, he focuses on helping international companies identify the right opportunities, find suitable local partners and develop practical market-entry strategies.
Tu Chung holds an MBA from the French-Vietnamese Center for Management (CFVG).
He is also a registered expert of Switzerland Global Enterprise (S-GE) for Business Consulting and Market Research, supporting international companies with market and business development activities.
Link: Expert Directory.
Dung Le (Mrs.)
Vice Director of ViettradeCompass
With more than 25 years of experience in Vietnam’s pharmaceutical and healthcare industry, Dung Le is a senior executive specializing in strategic marketing, business leadership and market development across both Ethical and OTC pharmaceutical segments.
Her therapeutic-area experience spans a broad range of specialties, including diabetes, cardiology, neurology, dermatology, nephrology, gastroenterology, oncology, immunology, pain management and mental health.
Dung served for 10 years as Chief Representative of Johnson & Johnson in Vietnam and held senior leadership positions with both Johnson & Johnson and AstraZeneca, including General Director, Business Unit Director, Marketing Manager and Product Manager.
Throughout her career, she has built an outstanding track record in pharmaceutical product launches, market access, regulatory affairs, distributor development, commercial strategy and stakeholder engagement across Vietnam’s healthcare ecosystem.
Dung is also an active member of Pharma Group, EuroCham and AmCham, contributing her industry knowledge and experience to discussions and initiatives related to Vietnam’s healthcare and pharmaceutical sector.
Her extensive experience working with multinational pharmaceutical companies, healthcare stakeholders, distributors and industry organizations provides a strong understanding of the opportunities and challenges within Vietnam’s healthcare market.
At ViettradeCompass, Dung brings senior-level pharmaceutical expertise and industry insight to support clients in navigating Vietnam’s healthcare market, evaluating opportunities, developing market strategies and building appropriate commercial and industry partnerships.
Loi Nguyen (Mr.)
Project Manager of ViettradeCompass
Loi Nguyen is an entrepreneur and marketing communications professional with a strong focus on helping businesses strengthen their brands, engage customers and achieve sustainable commercial growth.
His foremost priority is client success. He combines his knowledge, experience and practical skills to deliver professional, reliable and results-oriented solutions across Corporate Branding, Trade Marketing and Digital Marketing.
Over the course of his career, he has supported businesses across a diverse range of industries, including Food & Beverage, Beauty & Healthcare, Automobiles & Motorcycles, and Consumer Goods. This cross-industry experience enables him to understand different market dynamics, customer profiles and business objectives, and to develop communications and marketing solutions that are relevant to each client’s specific needs.
At ViettradeCompass, Loi contributes his marketing communications expertise to help clients build stronger brands, develop effective market positioning and translate business objectives into practical marketing initiatives.
His approach combines creativity with commercial thinking, with a strong emphasis on professionalism, reliability and measurable business value.
Nhi Hoang (Ms.)
Project Manager of ViettradeCompass
Nhi Hoang is a consultant specializing in trade promotion, business matching and marketing communications, with experience supporting both domestic and international businesses in developing commercial relationships and exploring new market opportunities.
Her professional approach is centered on client satisfaction, responsiveness and practical results. She supports clients through trade promotion activities, business matching, partner identification and coordination, as well as professional translation and communication support.
Nhi holds a Bachelor’s degree in Languages and has experience working with trade promotion agencies from different countries, giving her a strong understanding of cross-border business communication and international trade promotion practices.
Combining her language capabilities with practical experience, business knowledge and strong communication skills, she has supported companies in identifying and developing relationships with potential partners across a range of industries, including Food & Beverage, Textiles, Industrial Equipment and Consumer Goods.
At ViettradeCompass, Nhi contributes to the execution of trade promotion and business matching projects, helping international and Vietnamese companies identify relevant business counterparts, facilitate communication and develop productive commercial relationships.
Her strength lies in bridging language, cultural and business differences to help companies communicate more effectively and explore practical opportunities in Vietnam and international markets.
Mr. Kevin Wortz, Advisor
Kevin first came to live and work in Vietnam in 2006 and since then, most of his work has centred around the growing Golf industry.
Along the way, Kevin has met many successful Vietnamese businessmen and women who worked in many various businesses like, real estate, manufacturing, hospitality, the resources sector, energy production, telecommunications, financial sector, banking, agriculture, etc.
Kevin has joined with VIETTRADECOMPASS to advise and assist where he can to bring foreign businesses to achieve their aims of success within Vietnam.