Our Company 

ViettradeCompass is a boutique trade promotion and investment consulting company. We help foreign companies to enter the Vietnam market by matching them with appropriate local business partners such as distributors, buyers, suppliers.

Our mission is to be the best, not the biggest, full services agency in the international trade promotion business. We devoted to providing our global business partners with endless supports to extend their competitive power in the country market by promoting sustainable business growth. We promise to build both quality and relationships.

Through market analysis, competitive intelligence, strategic consulting, and tactical support, we help identify, assess and leverage opportunities and mitigate risks related to markets, industries, and companies in the region.

We are a registered expert of Switzerland Global Enterprise (S-GE), a prestige international trade promotion organization, for Business consulting and Market research in Vietnam. Link: Expert Directory.


Our Executive

Tu Chung (Mr.), Director and founder of ViettradeCompass

More than 12 years working for the Australian Trade Commission (Austrade) in the role of Senior Business Development Manager, helping Australian businesses enter the Vietnam market.

Brings over 12 years of diverse experiences in market research/partner search as well as business consulting across different industries including education, healthcare, agriculture, manufacturing, logistics, environment, and renewable energy.

Project manager of key missions: Textile Seminar (2005), Victoria State Trade Mission (2007), Water Mission (2009), Urban Development Mission (2011), Queensland delegation (2013), the U.S. Agricultural business delegation (2019), and several market visits.

Holds an MBA from French-Vietnamese Center for Management (CFVG).

Business consulting and Market research registered expert of Switzerland Global Enterprise (S-GE), a prestigious international trade promotion organization. Link: Expert Directory.

Speaker at the 9th AccEssMeeting Export2Asia in Moscow 2021.


Dat Mai (Mr.), Project Manager of ViettradeCompass

Dat Mai is an entrepreneur and a professional in marketing communications.

Dat’s first and foremost objective is the client’s success. He employs all his energy, knowledge, and skills to ensure all clients receive professional and reliable services in Corporate Branding, Trade Marketing, and Digital Marketing.

His Professional Communications degree from Royal Melbourne Institute Technology university and practical experiences have been effectively assisting businesses in various industry sectors such as Food & Beverage, Beauty & Health Care, Automobiles & Motorcycles, and Consumer Goods.


Nhi Hoang (Ms.), Project Specialist of ViettradeCompass

Nhi Hoang is a young consultant and a professional in marketing communications.

She offers Trade promotion, Business matching, and Translation services. The biggest motto that she wants to aim for is customer satisfaction.

With a bachelor’s degree in languages and experience working with trade promotion agencies of different countries, combined with the necessary competencies, knowledge and skills, she has been effectively connecting businesses, domestic and abroad, in diverse fields such as Food & Beverage, Textile, Industrial Equipment, Consumer Goods.




Kevin first came to live and work in Vietnam in 2006 and since then, most of his work has centred around the growing Golf industry.

Along the way, Kevin has met many successful Vietnamese businessmen and women who worked in many various businesses like, real estate, manufacturing, hospitality, the resources sector, energy production, telecommunications, financial sector, banking, agriculture, etc.

Kevin has joined with VIETTRADECOMPASS to advise and assist where he can to bring foreign businesses to achieve their aims of success within Vietnam.